Published |
April 20, 2014
|
Closes |
May 10, 2014
|
Location |
Lahore, Punjab, Pakistan
|
Category |
Sales and Marketing
|
Type |
Full-time
|
Description
We are looking for a Brand/Category champion who plans & implements marketing activities “on time and in full” as per the marketing calendar. Responsible for managing specific brand and product categories, including new product planning, promotions, advertising and inventory control to achieve company marketing, sales and profit objectives. To the extent that it is applicable, additional responsibility could include leadership and formulation of wall strategy, and website development strategy.
JOB BASE
Lahore, Pakistan
REGULAR REPORTING/DUTIES
Category Sales Analysis
Inventory Analysis
Pricing Analysis
General Sales Analysis
General – Gather information required to comply with reporting procedures and provide information required by the management.
GENERAL
Implement promotional activities including sales forecasting, POS briefing and follow up, presentations to the Sales Team, and post analysis of promotions.
Develop and co-ordinate presentations for meetings such as cycle and strategy meetings.
Prepare marketing plans for specific products/categories in conjunction with the Marketing Manager.
Analyze the potential of new products, making recommendations based on sales and profit analysis.
Develop advertising briefs as required for specific products/categories.
Make recommendations for range rationalization.
Evaluate new product opportunities, analyzing potential in terms of sales, profit, and ideal fit against other products.
Plan & manage Advertising & Marketing budgets for specific products/categories.
Plan & manage the POS requirements, and follow-up as required in order to meet given timelines and budgets.
Responsible for developing and delivering the Creative Brief.
Manages the ongoing activities day to day in the areas of advertising development and production.
Develop media strategy recommendations throughout the year.
Lead category/promotion via ongoing analysis: consumer insights, category dynamics and competitive knowledge.
DESIRED SKILLS & EXPERIENCE
Bachelor's Degree required, MBA preferred. 3-5 years' relevant brand management experience in a manegerial role.
Knowledge in all areas of marketing including the ability to develop and implement marketing programs
Knowledge of market trends and consumer preferences, Company products goals and objectives.
Knowledge of package design, advertising and sales and their marketability, sales and expense budgets, inventory, profit and loss.
Ability to innovate, develop and execute against all product initiatives. Must be a self-starter
MS Office & personal computer skills
Knowledge of administration and project management skills.
3 – 5 years relevant work experience in marketing or brand management
Experience in food categories a plus
Marketing plan management experience.
Max Age: 40yrs
ABOUT THE COMPANY
With a history of over 50 years, Kausar Group of Companies is now a progressive third-generation family business, established by late Mr. Malik Mubarik Ali. From very humble beginnings, we are ranked currently amongst the leading producers of banaspati ghee, canola oil, basmati rice, poultry feeds and allied products in Pakistan.
Our mission since our inception is to achieve sustainable growth and maintain the trust of all our stakeholders by staying united & strategically focused towards our communication of providing quality products and healthy cooking solutions. With our expertise in the food business, we have recently set up a Solvent Extraction Plant and a Physical Oil Refinery at Port Qasim Karachi and hope to bring more employment to our nation’s youth and reduce the influx of foreign products in our markets.
We, at Kausar Group of Companies, extend our gratitude for all the prayers and support from our associates & well wishers and reaffirm our commitment in maintaining the high standards of quality for our vast customer base and to continue our traditions of serving the community with active involvement in social services.
OUR COMPANIES
Kausar Ghee Mills (Pvt.) Ltd. - Gujranwala
Kausar Ghee Mills (Pvt.) Ltd. - Port Qasim, Karachi
Kausar Feed Mills (Pvt.) Ltd. - Okara
Kausar Rice & General Mills - Okara
Kausar Poultry - Okara
HEAD OFFICE
Kausar House - 13-C, New Muslim Town, Lahore, Pakistan
